What is Reviews / Testimonials / Feedback?
Basically Reviews, Testimonials & Feedbacks are the form of our customers feel with our brand or business. In older days maximum business are dependent on Oral marketing for their major business success, Now in Digital Era we start collecting our Oral marketings in the form of Reviews, Testimonials & Feedbacks as a online version. Lets simply say Reviews , Testimonials & Feedbacks are updated version of our older Oral Marketing in this Digital Era. Practically when comes to a business credibility, trust & brand worth customers reviews, testimonials, feedback on that particular business venture plays the major role. Every business is claiming they are the best in the market when they represent their products or services but it make sense when their existing customers sharing their testimonial, review or feedback to them. We can collect reviews, testimonials& feedbacks in the form of text, video or official letter pad whenever and which ever is possible either digitaly or physically.
Why Should We Collect Reviews / Testimonials / Feedback ?
Collecting Reviews, Testimonials & Feedbacks from our customers will make our brand credibility, trustworthy in the market. Also it will support majorily to attract new customers and business generation with ease. Through Reviews, Testimonials & Feedback we can confidence to the audience in the market on our Brand & Business.
Forms Of Reviews, Testimonials & Feedbacks?
We can suggest clients to share their Reviews, Testimonials & Feedbacks on our Google Listing. We Can ask them to share their reviews over their social media platforms along with tagging our business or directly on our business page itself. Even we can collect their Testimonials officially from their company letterpads if our service is for business people.
How To Use Reviews, Testimonials & Feedbacks?
Collecting Reviews, Testimonials & Feedbacks are not only sufficient to grow our Brand or Business. We should know how to use those Reviews, Testimonials & Feedbacks wisely to make best out of it. We should use Circulate those Reviews, Testimonials & Feedbacks across all Online Platforms Whereever its possible. We can show those Reviews, Testimonials & Feedbacks on our Business Website itself, it makes easier to get attention of new visitors to our Business Website. By Circulating Reviews, Testimonials & Feedbacks online from our business pages across all eligible platforms we can wide up our brand reach & brand credibility.
Why Authentic Reviews, Testimonials & Feedbacks ?
Nowadays when we say Reviews, Testimonials & Feedbacks suddenly most of the people thought those are all not real, they are fake ones. Am not denying their views as well, they might be right in some cases too.
So we have to make sure that we are collecting and sharing more authentic Reviews, Testmonials & Feedbacks from our real customers of our business.
Acknowledge The Reviews, Testimonials & Feedbacks
I can see most of the business people is not even acknowledge their Business Reviews, Testimonials & Feedbacks shared by their customers online. It is more important that how we handle Reviews, Testimonials & Feedbacks as we collect Reviews, Testimonials & Feedbacks. If Customers giving Reviews, Testmonials & Feedbacks based on their feel we have to understand their experience with us and we need to acknowledge their point of view as well. If they say either Positive or Negative about our business first and foremost we need to acknowledge their time & effort to share their experience with our business. If its positive reviews, acknowledge it and says thanks. if its negative then also we need to acknowledge it and have to handle with extra care on those reviews.
By acknowledging their Reviews, first of all people will feel happy either they posted a Positive Review or Negative Review. Even if its a Negative Review if you acknowledge their feedback, they might start thinking that these people are caring for their customers experience with them. It may turn the customer to happy customer too if their issue solved.
How To Handle Negative Reviews, Testimonials & Feedbacks?
I came across few business peoples who is feared of Negative Reviews of their business and they dont know how to handle it. If you are one of them then its for you as well.
Basically we need to understand that no one or no business can satisfy 100% customers or people, because every people are different and their view is different in each and every point of their approach towards others. So first & foremost we should not panic of Negative Reviews, First cross check are they are our real customer? because we can see few fake negative reviews posted on our business too. If its fake you can report those review. if its from our real customers, first try understand their issue, figure out why they are Negative about our business? If their experience is bad because of our business mistake straight away acknowledge it and apologize for it offer the solution for that mistake. If its not our mistake try to explain the facts to them.
Avoiding those negative reviews, will not help you to grow your business because we cant hide anywhere in this Digital Era. So acknowledge it and if the mistake is from our end make sure you correct it and it will not repeate again.
Ask For Reviews, Testimonials & Feedbacks
Many people tried and felt collecting reviews is hard and days goes on they forgot to ask reviews from their customers. We need to understand its not mandatory to share reviews on our business / service so we cannot force a customers to share their reviews but we have to make sure we open up with them to share their review, then its their wish either to share or not but we need to ask for it first.
Start Sharing Reviews, Testimonials & Feedbacks
When comes to Reviews, Testimonials & Feedbacks, we should know that like us, other people also expect or will be happy if we share our Reviews on their service or business. Because sharing Reviews are the way we acknowledge their Service or Business Experience with them. Its like a Clapping for the Artist who performs on Stage, thats what he expects from end of his performance. So Clap even when they are not asking for it “if you love it”.
Business is like a Eco-System what you give and how you react is the factor what you can expect or what you will get. So Start Sharing Reviews for other business or services too.